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Airtel announces new Digital TV plans with Amazon Prime Lite membership

Airtel Digital TV has just rolled out two exciting new plans that bring together live TV and Amazon Prime Lite membership, giving customers a more comprehensive entertainment package. These plans combine traditional TV with access to Amazon Prime Video, offering viewers a wide variety of content, plus some cool shopping perks from Amazon. If you’re someone who loves a mix of both worlds—live TV and on-demand streaming—this might be something to look out for.
So, what’s included in these plans? First off, you can enjoy Prime Video on two devices in HD quality, which means you can stream your favorite movies and shows while someone else in your home does the same. On top of that, you get access to over 350 TV channels. Whether it’s watching live sports or catching up on your daily soaps, there’s a lot to keep everyone entertained.
Now, let’s talk about Amazon Prime Lite. This is a toned-down version of the regular Prime membership but still comes with a bunch of benefits. You get free same-day delivery on over 10 lakh products and next-day delivery on more than 40 lakh products. Plus, you get early access to Amazon’s sales and Lightning Deals. There’s even a 5 per cent cashback on purchases made with the Amazon Pay ICICI Bank Credit Card. So, you get more than just entertainment with these plans; there are plenty of shopping perks too!
The pricing is pretty reasonable as well. The plans start at just Rs 521 for the Hindi Ultimate & Amazon Prime Lite 1-month pack, which gives you access for 30 days. If you’re looking for something long-term, there’s also a 6-month plan for Rs 2288, which works out to be a bit cheaper in the long run.
Siddharth Sharma, CEO of Airtel Digital TV, said that the growing demand for entertainment on the go pushed them to bring out these new plans. He believes this partnership with Amazon Prime will give customers more value and a better entertainment experience. “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as INR 521 for the Hindi content. We are confident our users will maximise the value of this compelling deal, “he said.
So, if you’re someone who enjoys both live TV and binge-watching shows like Mirzapur, The Family Man, or The Boys, this new offering from Airtel could be the perfect fit for you.

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